Beauty
0:12
L`OREAL Worth it
Director
Heidi Bayani
Creative director
Patrick Martin
Executive Producer
Carlo Bautista
Broadcast Producer
Assistant Director
Ickay Eusebio & Berwin Coroza
ACCOUNTS & PRODUCTION MANAGER
A Reandelar
Accounts & Production Assistant Manager
Juan Fontanilla
ACCOUNTS & PRODUCTION Executive
Jen Clemente
Director of Photography
Eva Paz
Agency
production designer
Justine Bumanlag
location manager
Creatives team
Hiromi Uematsu , Paolo Garrido
Color Producer
Jess Maristela
Colorist
Mikaela Roque
Online Editor
Miguel Sarmiento
Offline Editor
Bridget Tan and Hedi Bayani
Sound Design
Camera Operator
Production Assistants
Dimple Rodrigo
Photographer
Styling
Hair
Make-Up
Paolo Garrido
Talent Coordinator
Intern
Behind the scene
Director’s note
Being a woman in a male-dominated field is a challenge. Because in reality, you are already outnumbered. There were things that we were programmed not to do because we were, simply, women. This campaign is vital to help women feel more seen and heard - to uplift their spirit and remind them of their true worth and identity. I want this film to unite women from different backgrounds, to aide them to become stronger warriors of worth in combating stereotypes and to embody the modern definition of femininity. Because every decision a woman makes, their mistakes, and the turns taken against societal norms is not ‘sayang’. It adds up even more to our worth.
Heidi
Bayani
Behind the lens
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