We all want to achieve perfection in our lives, and as we get closer to it, our appetite to do more and be better just gets stronger. I want this film to communicate that perfection is not a finish line. And it is through hard work, grit and tenacity that we redefine perfection. I want to showcase the art of perfection through a motion editorial approach. Following our four empowered personas as they continue to take things up a notch and reach their ever evolving ultimate.